Know Your Tags - Champion
Champion is an American clothing brand that was founded in 1919 by the Feinbloom brothers in Rochester, New York. The brand initially focused on producing sweatpants and other athletic wear, and it quickly gained popularity among athletes and coaches for its high-quality, durable products.
In the 1930s, Champion began expanding its product line to include t-shirts, sweatshirts, and other casual wear. The brand became especially popular among college students and young people, who appreciated its comfortable, casual style.
During World War II, Champion supplied the U.S. military with clothing and other products, further increasing the brand's visibility and reputation. In the 1950s and 1960s, Champion continued to expand its product line and opened several new factories to meet the growing demand for its products.
In the 1970s, Champion became known for its iconic reverse weave sweatshirt, which was designed to resist shrinkage and maintain its shape after multiple washings. The brand also introduced new styles, such as tracksuits and windbreakers, and continued to be a popular choice for athletes and coaches.
In the 1980s and 1990s, Champion experienced a resurgence in popularity among hip hop and streetwear enthusiasts. The brand's retro styles and logo became popular among young people, and Champion began collaborating with other brands and designers to create new, fashionable styles.
Today, Champion is known for its classic, comfortable clothing and continues to be a popular choice for athletes, casual wear, and streetwear. The brand is owned by Hanesbrands Inc. and has a global presence, with products sold in more than 80 countries around the world.